Privacy Policy & Disclaimers
PRIVACY POLICY
Effective Date: 01 01 25
Wachsmuth Homes Real Estate Group (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services.
1. Information We Collect
We may collect the following types of personal information:
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Name
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Email address
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Phone number
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Property preferences
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Any other information you choose to provide via our contact forms or newsletter sign-up forms
We also collect non-personal data through cookies and analytics tools (such as Google Analytics), including data about your device, browser, and interactions with our website. This may include information such as pages visited, time spent on pages, and referral sources.
In addition, we use enhanced Google Analytics 4 (GA4) tracking to capture specific website interaction events, including:
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Page views: each time a page loads or the browser history state changes.
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Scrolls: when a visitor reaches the bottom of a page.
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Outbound clicks: when a visitor clicks a link leading away from our domain (excluding cross-domain links).
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Site search: when a visitor performs a search on our site (based on a query parameter).
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Form interactions: when a visitor interacts with a website form.
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Video engagement: including video play, progress, and completion for embedded videos (e.g., YouTube with JS API support).
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File downloads: when a visitor clicks a link to download a common file type such as a document, compressed file, video, or audio file.
Google Analytics data is processed with IP anonymization enabled, meaning your full IP address is not stored. Additionally, we implement Advanced Consent Mode, which adjusts the collection and use of analytics data based on your consent preferences.
We also use Google Analytics’ data import features to integrate app and web metrics, providing a more customer-centric measurement of how users interact with our site and ads. Google Analytics audiences may be imported for remarketing and performance measurement within Google Ads, in compliance with user consent settings.
2. How We Collect Information
We collect information through the following:
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Contact and inquiry forms
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Newsletter sign-ups
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IDX tools provided by KVCore (used for property searches and saving preferences)
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Cookies and other tracking technologies
Google Analytics uses cookies and similar technologies to collect information about how you interact with our website. Collection may be limited or anonymized if you do not provide consent for analytics tracking.
We also collect data through integrated tools and services, including:
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Wix Maps (for location and map display)
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Google Reviews by Elfsight and All-in-One Reviews by Elfsight (to display user-generated review content)
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Meta Pixel and Conversions API (CAPI) via Wix for marketing performance and audience measurement
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Wix CMS for website management and data handling
3. How We Use Your Information
We may use the information we collect to:
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Respond to your inquiries and requests
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Send you property updates, newsletters, and marketing emails
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Improve website functionality and user experience
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Provide real estate services, including connecting you with lenders as needed
Analytics data is used to understand website performance, improve user experience, and measure the effectiveness of our marketing efforts. This includes the event data described above (page views, scrolls, clicks, searches, form interactions, video engagement, and file downloads).
Data imported from Google Analytics (app and web metrics, as well as remarketing audiences) is used solely for aggregated insights and advertising optimization. No personally identifiable data is used without consent.
4. Sharing of Information
We do not sell or rent your personal information. We may share your information with trusted third parties only when necessary to provide our services, such as:
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Lenders or mortgage professionals (with your consent)
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Wix and its integrated tools for site functionality (e.g., Maps, CMS, Reviews)
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Meta (Facebook/Instagram) via Pixel and CAPI integrations for marketing measurement
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Google may process anonymized analytics data on our behalf. No personally identifiable information is shared with Google outside the scope of anonymized and consented data.
5. Your Choices and Rights
You may:
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Opt out of marketing emails at any time using the “unsubscribe” link in our emails
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Request access to or deletion of your personal information by contacting us at jenwachsmuth@outlook.com.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:
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Know what personal information we collect
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Request deletion of your personal data
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Opt-out of the sale of personal data (Note: we do not sell your data)
To exercise your CCPA rights, please email us at jenwachsmuth@outlook.com.
You can also manage your analytics consent preferences at any time via our website’s cookie consent banner. Adjusting your consent will limit or anonymize the data collected by Google Analytics.
6. Cookies and Analytics
Our website uses cookies and Google Analytics to:
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Track how visitors use our website
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Measure and improve site performance
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Personalize your experience
The specific analytics events tracked include page views, scrolls, outbound clicks, site searches, form interactions, video engagement, and file downloads.
All Google Analytics data is processed with IP anonymization. Advanced Consent Mode is implemented to respect your consent choices. If you decline analytics cookies, only anonymized or aggregated data may be collected and processed.
We also use Google Analytics to import app and web metrics, as well as remarketing audiences, for ad performance insights (enabled only when consent is provided).
You can control cookie settings through your browser preferences.
7. Data Security
We take reasonable measures to protect your personal information from unauthorized access or disclosure. However, no method of transmission over the Internet is 100% secure.
8. Children’s Privacy
Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
9. International Users
This website is intended for users in the U.S. If you are accessing our site from other regions, please be aware that your data may be transferred to, stored, and processed in the U.S.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”
11. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
jenwachsmuth@outlook.com.
DISCLAIMERS
Fair Housing Disclaimer
Wachsmuth Homes Real Estate Group is committed to compliance with all federal, state, and local fair housing laws. We do not discriminate based on race, color, national origin, religion, sex, familial status, disability, sexual orientation, gender identity, or any other protected class.
ADA Accessibility Disclaimer
Wachsmuth Homes Real Estate Group is committed to providing a website that is accessible to the widest possible audience. If you encounter any accessibility issues, please contact us at jenwachsmuth@outlook.com.
